The Art and Science of Preference Assessment: Applying stated-preference methods among diverse patient groups

Tuesday, October 21, 2014
1:30 PM EST

Stated-preference methods such as conjoint analysis, discrete-choice experiments, and best-worst scaling are now frequently used to understand decisions and to inform patient-centered outcomes research (PCOR). In this symposium, several experts in the application of stated-preference methods in medicine and public health will share their experiences in measuring the priorities and preferences of diverse patient groups. Drawing from several case studies that measured preferences from different perspectives, conditions, and personal circumstances, the sessions will highlight both the art and science of measuring preference. Furthermore, the symposium will highlight the role of stated-preference methods in understanding differences across patient groups and in informing public policy.

Symposium Chair and Moderator:

  • Lisa A Prosser MS, PhD, Associate Director and Associate Professor, Child Health Evaluation and Research Unit, Div of General Pediatrics, University of Michigan Medical School

Confirmed speakers:

  • John F P Bridges PhD, Associate Professor, Department of Health Policy and Management, Johns Hopkins Bloomberg School of Public Health

  • A. Brett Hauber PhD, Senior Economist, Vice President of Health Preference Assessment, RTI Health Solutions

  • Liana Fraenkel MD, MPH, Associate Professor, Department of Medicine, Yale University School of Medicine

  • Eve Wittenberg MPP, PhD, Senior Research Scientist, Center for Health Decision Science, Harvard School of Public Health


  • Lisa Prosser is a long time SMDM member and health policy researcher. Her research uses decision science and economic evaluation methods to inform policy decisions, primarily in the area of child health policy. Measuring preferences for patient-centered outcomes in the context of child health requires the inclusion of preferences from a diverse range of stakeholders.

  • John F P Bridges is a SMDM member and advocate for the study of patient preferences. In addition to academic contributions advancing and applying stated-preference methods, John has increasingly worked with diverse groups to ensure that the views of patients and caregivers are incorporated into decision making. He is also the founding editor of The Patient - Patient-centered Outcomes Research.

  • A. Brett Hauber is a SMDM member and an expert in preference research. Brett has devoted his career to incorporating patient preferences into treatment, policy, and regulatory decisions. He works both with pharmaceutical sponsors and regulatory agencies to include quantitative data about patient, caregiver, and provider preferences in key healthcare decisions.

  • Liana Fraenkel is a SMDM member and conducts research to improve our understanding of both physician and patient decision making and to develop methods to improve the quality of decision making for patients faced with complex decisions. Several of her projects have focused on understanding the differences in preferences across ethnicities.

  • Eve Wittenberg is a SMDM member and uses preference assessment methodologies across a variety health conditions and populations to improve decision making. Her research has engaged marginalized groups, such as victims of interpersonal violence, substance users and the homeless, and children.

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